Why Healthcare Tenants Are So Beneficial
In the commercial real estate (CRE) sector, healthcare tenants are some of the most valuable tenants a landlord can have. The healthcare industry is generally less susceptible to significant economic issues. The pandemic provided a solid example of how fast this industry can bounce back from financial difficulty.
But even under normal circumstances, healthcare practices tend to be reliable tenants. Medical tenants typically remain in the same facility for longer lease terms than other types of tenants. Their standard 10-20 year lease terms are appealing for most landlords because they can count on monthly income for a longer period of time.
However, to attract the right type of healthcare tenants, landlords must understand what elements their prospective tenants will be looking for. Then, they can create strategic marketing plans to attract the right healthcare tenant.
Digital Marketing
In today’s market, digital marketing is vital. Landlords looking to fill a vacant space with a reliable healthcare tenant need to take advantage of online marketing resources.
Online Listing Platforms
Healthcare tenants might find a new space by performing an online property search. Commercial brokers have access to a listing platform that presents the property to a wide audience of other brokers looking to assist prospective healthcare tenants.
Mass Email Marketing Campaigns
Some brokers specialize in a specific type of CRE. Their narrowed focus helps them curate a database of business partners within that sector of the industry. Brokers who solely focus on healthcare real estate, for example, have healthcare connections. They can design and distribute email campaigns to their target audience.
Matterport 3D Imaging
Some brokers, like HBRE, now offer Matterport imaging. They scan the property and create a 3D walkthrough and digital floor plan of the space for prospective tenants to view. These images provide a reliable first impression of the space and may lead to a prospective tenant’s interest in visiting the property in person.
Building Amenities
Tenants will be looking for properties that will draw both patients and employees. Building amenities like onsite workout facilities offer benefits to employees. And cafes or coffee stations within the facility improve both patient and employee experience. Tenants may look for these types of amenities when searching for a new facility.
Facility Location and Accessibility
Prospective tenants search for locations nearest to their patients and employees. They may also be looking for locations with:
- Nearby shops and restaurants
- Public transportation
- Healthy community infrastructure
- Plans for city growth
For healthcare tenants, one of the most important factors of a facility is its accessibility. Properties with handicap parking, ramps, or paved sidewalks create attractive propositions for healthcare tenants.
How a Healthcare-Specific Commercial Broker Can Help
A commercial broker is one of the best resources a landlord can have. Commercial advisors who primarily work in the healthcare sector have tools specifically tailored to healthcare tenants and landlords.
Healthcare real estate brokers can review a healthcare property and weigh-in on what elements could add value for a prospective tenant. These advisors examine the market and determine the fair market value of the property. They also create a marketing plan that is relevant to the market and highlights the most important features of the property.
At HBRE, our healthcare advisors take things a step further. We offer Matterport imaging, design marketing resources, and send email campaigns to our wide database of industry contacts. We also work with the client to negotiate the final lease details and help construct a lease agreement that is a win-win for both parties.
The HBRE team knows just how valuable healthcare tenants are to a commercial property. Landlords who are looking for medical tenants can trust HBRE to assist them in their search for healthcare tenants and in their ongoing landlord-tenant relationship for years to come.
